Search Intent Classifier
Classify up to 50 keywords as informational, commercial, transactional or navigational with AI — confidence levels, reasoning and CSV export. Free.
About the Search Intent Classifier
This free search intent classifier labels a whole keyword list at once. Paste up to 50 keywords, one per line, and the AI assigns each one of the four standard intents — informational, commercial, transactional or navigational — along with a confidence level and a one-line reason, so you can see why each call was made rather than trusting a black box.
Intent is the sorting hat of modern SEO: Google's results for "best running shoes" (commercial — reviews and roundups rank) look nothing like the results for "buy nike pegasus 41" (transactional — product pages rank). If your page type doesn't match the dominant intent, it will struggle to rank no matter how good the content is. Classifying your keyword list first tells you what to build: guides for informational terms, comparisons for commercial ones, product or service pages for transactional ones.
The summary chips show how your list splits across intents at a glance, and the full table exports as CSV so you can merge the labels into your keyword research spreadsheet.
How to Use the Search Intent Classifier
- 1Paste your keywords into the box, one per line (up to 50).
- 2Click Classify Intent and wait a few seconds.
- 3Review each keyword's intent badge, confidence level and reasoning.
- 4Download the CSV and match each keyword to the right page type in your content plan.
Frequently Asked Questions
What are the four types of search intent?
Informational — the searcher wants knowledge ("how does compound interest work"). Navigational — they want a specific site ("gmail login"). Commercial — they are researching a future purchase ("best laptop for students"). Transactional — they are ready to act now ("buy macbook air m3"). Most SEO tools and Google's own quality guidelines work with these four categories.
Why does search intent matter for rankings?
Google ranks pages that satisfy what the searcher actually wanted, and it has years of click data proving which page types satisfy each query. If the top ten results for your keyword are all listicles and you publish a product page, you are fighting the intent Google has already established — usually a losing battle. Matching intent is a prerequisite, not a bonus.
How accurate is AI intent classification?
For clearly worded keywords, very accurate — phrases with "how to", "buy" or a brand name are unambiguous, and those rows show high confidence. Short, generic keywords like "coffee" carry mixed intent, which the tool flags with lower confidence. For any keyword you plan to invest heavily in, confirm by checking what page types Google currently ranks for it.
What is mixed or fractured intent?
Some queries serve multiple intents at once — "crm software" is partly commercial research and partly navigational for people seeking a known brand. Google handles this by mixing result types on one SERP. When the classifier shows low confidence, look at the live SERP: the mix of guides, ads and product pages tells you which intent dominates and how much room each type has.
Can a single page target keywords with different intents?
Generally no — a page optimised to inform reads very differently from one optimised to sell, and Google ranks each for what it does best. The practical pattern is a content funnel: informational articles capture early researchers and link to commercial comparison pages, which link to transactional product pages. Classify first, then assign each keyword to its layer.