FAQ Schema Generator
Generate FAQPage JSON-LD schema markup online — add questions and answers, copy a valid rich-results snippet, and paste it into your page. Free.
About the FAQ Schema Generator
This free FAQ schema generator turns your questions and answers into valid FAQPage JSON-LD structured data. Add as many Q&A pairs as you need, and the tool builds a complete <script type="application/ld+json"> snippet live — with each question as a schema.org Question and each answer as its acceptedAnswer. Copy it and paste it into your page's HTML.
FAQ structured data tells Google exactly which questions your page answers. While Google has limited FAQ rich results mostly to well-known authoritative sites, FAQ markup remains a clean way to help all search engines and AI assistants understand your content, and it costs nothing to include.
Only rows with both a question and an answer are included, so the output is always valid. Validate with the linked Google Rich Results Test before publishing. Everything is generated in your browser — nothing is uploaded or stored.
How to Use the FAQ Schema Generator
- 1Type each question and its full answer — click "Add another question" for more rows.
- 2Watch the FAQPage JSON-LD build live in the output box.
- 3Copy the snippet and paste it into your page's HTML, alongside visible FAQs.
- 4Validate the page with Google's Rich Results Test.
Frequently Asked Questions
What is FAQ schema?
FAQ schema (FAQPage) is structured data from schema.org that marks a page as containing a list of questions and answers. Encoded as JSON-LD, it lets search engines read each Q&A pair unambiguously. Google historically used it to show expandable FAQ dropdowns beneath search results and still uses it to understand page content.
Does FAQ schema still show rich results in Google?
Since 2023, Google shows FAQ rich results mainly for well-known, authoritative government and health websites. For most sites the dropdowns no longer appear. The markup is still valid and useful — Bing and other engines use it, AI assistants read it, and it strengthens how machines understand your content.
Do the FAQs need to be visible on my page?
Yes. Google's guidelines require that marked-up questions and answers are visible to users on the page — schema describing hidden content violates the structured data policies and can lead to the markup being ignored or penalised. Publish the FAQs on the page, then mirror them in the JSON-LD.
How many questions should I include in FAQ schema?
Include every genuine FAQ that appears on the page — there is no hard limit, and 4-10 well-written pairs is typical. Avoid stuffing promotional text or repeating the same question in variations; each entry should be a distinct question a real user would ask, with a complete answer.
Can I use HTML in the answers?
Google permits limited HTML in the answer text — links, lists, bold and italics — and this generator safely escapes what you type into valid JSON. If you paste raw HTML tags into an answer, they are included as-is in the text value; keep them minimal and well-formed.
Where do I put the FAQ schema snippet?
Paste the <script type="application/ld+json"> block anywhere in the HTML of the page that shows the FAQs — the <head> is conventional. Use one FAQPage per page, and do not add FAQPage markup to every page of the site with the same questions.